Before hindsight
Capture decisions, uncertainty and context before a clean success story can rewrite what the process actually felt like.
FOUNDER JOURNAL
Building companies before knowing how the story ends. A personal record of what I build, learn, get wrong and figure out while the outcome is still uncertain.

WHY IT EXISTS
Capture decisions, uncertainty and context before a clean success story can rewrite what the process actually felt like.
Keep the experiments, mistakes, pivots and small signals — not only the milestones that look impressive later.
Just a story and journal as a founder. I want to document what it feels like to build companies before I know if they will work — not only the ones that worked.
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NEWSLETTER